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让世界看见中国力量:舒华体育亮相德国FIBO国际健身展

时间:2023-04-17    发布者:舒华

4月13-16日,2023年德国科隆健身健美及康体设施博览会(以下简称“FIBO 2023”)在德国科隆举办。作为中国奥委会官方健身器材供应商,舒华体育继赞助北京2022年冬奥会后,出席此次德国FIBO国际健身展,再一次亮相国际舞台,让世界看见中国力量。

From April 13th to 16th, the 2023 Cologne Fitness and Wellness Expo (hereinafter referred to as "FIBO 2023") was held in Cologne, Germany. As the official fitness equipment supplier of the Chinese Olympic Committee, after sponsoring the Beijing 2022 Winter Olympics, SHUA Sports participated in the FIBO International Fitness Exhibition in Germany and once again appeared on the international stage to let the world witness the strength of China.


FIBO,每年一届,是目前世界上健身器材、健康产品类最大的专业博览会,今年吸引了来自49个国家的1019家展商参展,展览面积达16万平方米。观众人数连续两年超越15万,专业观众达8.3万。

FIBO Show is held annually, and it is currently the largest professional exposition of fitness equipment and health products in the world. This year, it attracted 1,019 exhibitors from 49 countries, with an exhibition area of 160,000 square meters. The number of viewers has exceeded 150,000 for two consecutive years, and the professional audience has reached 83,000.


高端商用、家用科技新品全球亮相获好评

Exhibited brand new high-end Commercial, Home-Use technology products are widely praised.


自2015年参展以来,舒华连续多年应邀出席FIBO国际健身展,今年舒华展位面积更是高达250平方米,是历年参展最大的一次。本次FIBO展,舒华携高端商用、家用等专业科技产品亮相,赢得全球专业人士的关注和青睐。

SHUA has been invited and participating to attend the FIBO International Fitness Exhibition since 2015. In this year, the size of SHUA's booth is 250 square meters, which is the largest ever since participating the exhibition. At this FIBO show, SHUA presented high-end commercial and home-use professional technology products, which awarded the attention and favor of professionals from all over the world.

在产品方面,舒华秉承“产品智能化,运动娱乐化、运动科学化”发展思路,以用户为中心,在产品上始终遵循“人体工学”设计理念,高标准对标全球顶尖产品,匠心打造“精产品”。值得一提的是,舒华入驻北京冬奥村的多个同款精品机型也有在此次FIBO展亮相,主要有V10高端智能跑步机、V10健身车系列等商用产品,同时还有广受欢迎的X5 PRO豪华智能跑步机、与中国环法骑行第一人计成合作的B596动感单车等家用产品。其中,V10跑步机作为高端商用代表机型,32寸高清触摸屏,内置西门子变频器,沉浸式交互感受,极大提升科学运动体验,更是吸引了众多健身爱好者参与体验。

In terms of products, SHUA adheres to the development idea of "Intelligent Products, Sports Entertainment, and Scientific Exercise", user-centered, and always follows the "ergonomic" design concept in products. It is worth mentioning that many of the same premium models that SHUA brought to the Beijing Winter Olympic Village also appeared at this FIBO Show. These products are mainly commercial products such as the S2 high-end smart treadmill and the S2 exercise bike series, as well as the popular home-use products such as the X5 luxury smart treadmill and the B596 spinning bike that resulted from the cooperation with the first person to ride the Tour de France in China. Among them, the S2 treadmill is a high-end commercial representative model, with a 32-inch high-definition touch screen, built-in Siemens inverter, and immersive interactive experience, which greatly enhances the scientific exercise experience and attracts many fitness enthusiasts to try it.

加快健身服务布局  打造1+1+1业务新模式

Expedite fitness service layout, build 1+1+1 new business model.


作为科学运动服务商,舒华此次FIBO展不仅带来了硬核健身产品、软件,更展示了舒华健身服务。近两年,舒华积极探索“1+1+1”业务新模式,依托专业的健身器材和科学运动方案,积极布局“专业级健身器械+高品质健身服务+定制化上门私教”的全新体系,打造多场景健身服务空间,提供全场景、一站式健身服务。通过以公司的健身器材作为硬件支撑,以舒华运动 APP 等作为软件支持、以多品类的线上课程和专业的教练团队作为服务依托,为客户呈现定制化、个性化的创新解决方案。

As a scientific sports service provider, SHUA not only displayed hard-core fitness products and software, but also SHUA's fitness services at the FIBO Show. In the past two years, SHUA has proactively explored the "1+1+1" new business model, relying on professional fitness equipment and scientific exercise programs, SHUA deploys "professional fitness equipment + high-quality fitness services + customized door-to-door personal coach". The new system creates a multi-scenario fitness service space and provides full-scenario and one-stop fitness services. With the company's fitness equipments as the hardware support, the SHUA Sports APP as the software support and a variety of online courses and professional coaching team as the service support, SHUA presents customized and personalized innovative solutions for customers.


提升品牌国际影响力  向世界展示中国力量

Enhance brand international influence, and show the strength of China to the world.


创新发展27年,舒华深耕产品业务创新,去年更是升级为“科学运动服务商”,伴随着北京冬奥会的成功举办,舒华作为北京2022年冬奥会和冬残奥会官方健身器材供应商,得到了来自全球冬奥健儿的高度认可,进一步提升了品牌知名度,并向世界展现了中国品牌力量。截止目前,舒华全球业务已覆盖70多个国家和地区,建立了近千家线上线下销售和服务一体化渠道,舒华品牌及背后蕴藏的品质和服务价值得到更多国际客户的认可。

With 27 years of innovation and development, SHUA has been deeply involved in product and business model innovation. Last year, it was upgraded to a "scientific fitness service provider". The equipment supplier has been highly recognized by Winter Olympic athletes from all over the world, further enhancing the brand awareness and showing the strength of Chinese brands to the world. So far, SHUA's global business has covered more than 70 countries and regions, and nearly a thousand online and offline sales and service integration channels have been established. The value behind SHUA Brand recognition, product quality and customer service have been recognized by a growing number of international customers.


与此同时,舒华携手郑州大学体育学院、中国体育科学学会运动医学分会(CASM)、美国运动医学学会(ACSM)等权威机构进行产品研发与推广,不断传递专业品质与服务,塑造品牌专业价值。

Meanwhile, SHUA cooperates with many authoritative organizations like American College of Sports Medicine (ACSM), Zhengzhou University Physical Education College, Chinese Association of Sports Medicine (CASM), to develop and promote products to continuously deliver professional quality and services and shape brand value .


未来,舒华将进一步推进自主品牌国际化,加强与一带一路沿线国家合作,在全球范围内形成欧洲、美洲、中东、东南亚等多个板块国家布局,向世界展示中国品牌、中国智造,使舒华成为更多全球消费者的选择。

In the future, SHUA will further promote the internationalization of its own brands, strengthen the cooperation with countries along the Silk Road, and form a global layout in America, Europe, the Middle East, Southeast Asia and etc, by showing the world Chinese brands and Chinese smart manufacturing, which leads SHUA become the choice of more global customers.

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